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Showing 10 out of a total of 40 results for collection: Journal Articles.
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Wooing Rural Customers
Panda, Tapan Kumar
(
Business Line - Hindu Magazine
,
2001-07-05
)
TAKING A BRAND GLOBAL
Panda, Tapan Kumar
(
Business Line - Catalyst- Hindu Magazine
,
2002-09-19
)
Micro-modelling of individual tourist’s information-seeking behaviour: a heterogeneityspecific study
Adhikari, Atanu
;
Mahuya Adhikary
(
Current Issues in Tourism (Taylor & Francis)
,
2017
)
Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films
Panda, Tapan Kumar
(
South Asian Journal of Management
,
2003
)
Individual Preference and Bargaining Behavior in Families' Buying Decisions of Restaurant Service
Adhikari, Atanu
;
Rao, A.K.
(
Sage Publications
,
2012
)
Atypical Shifts Post-Failure: Influence of Co-creation on Attribution and Future Motivation to Co-create
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G.
(
Elsevier
,
2017
)
An examination of the emotions that follow a failure of co-creation
Sugathan, Praveen
;
Ranjan, Kumar Rakesh
;
Mulky, Avinash G
(
Journal of Business Research (Elsevier)
,
2017
)
Proactive market orientation and innovation in India: The moderating role of intrafirm causal ambiguity
Adhikari, Atanu
;
Rajeev Kumra
;
Lakshman, C.
(
Journal of Management & Organization
,
2017-01
)
Goal Congruence in Hedonistic and Utilitarian Reasons for Purchase and Features of a Product
Subhash, Jha,
;
Adhikari, Atanu
(
South Asian Journal of Management
,
2016-06
)
Comparing consumer evaluations of services-to-services brand extensions with services-to-goods
Jayasankar Ramanathan
;
Sanal Kumar Velayudhan
(
Marketing Intelligence & Planning (Emeraldinsight)
,
2017-07-18
)
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Author
Panda, Tapan Kumar (20)
Adhikari, Atanu (5)
Sridhar, G. (4)
Sahadev, Sunil (3)
Nargundkar, Rajendra (2)
Ranjan, Kumar Rakesh (2)
Rao, A.K. (2)
Sugathan, Praveen (2)
Bajaj, Chetan* (1)
Bhatt, P.R. (1)
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Subject
Marketing (20)
Advertising (5)
Brands (5)
Attribution (2)
Brand Success (2)
Branding (2)
Channel relationships (2)
Customer Relationship Management (2)
family purchase decision (2)
Global Branding (2)
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Date Issued
2010 - 2017 (12)
2000 - 2009 (28)
Has File(s)
Yes (40)