Dspace @ IIM Kozhikode

Advertising for Lolitaji

Show simple item record

dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-27T11:55:06Z
dc.date.available 2015-04-27T11:55:06Z
dc.date.issued 2001-09-27
dc.identifier.uri http://hdl.handle.net/2259/543
dc.description Business Line, September 27, 2001. en_US
dc.description.abstract In this article the author looks at Indian advertising scenario and how it has empowered Indian women .He highlights about the greater role that advertising can play other than just associating the brand with the customer for marketing success en_US
dc.language.iso en en_US
dc.publisher Business Line - Hindu Magazine en_US
dc.subject Advertising en_US
dc.subject Marketing en_US
dc.subject Brand Success en_US
dc.subject Brands en_US
dc.title Advertising for Lolitaji en_US
dc.type Article en_US


Files in this item

This item appears in the following Collection(s)

  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

Show simple item record

Search DSpace


Advanced Search

Browse

My Account