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Branding India: Strategic Challenges and Possible Approaches

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dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-28T06:19:58Z
dc.date.available 2015-04-28T06:19:58Z
dc.date.issued 2005
dc.identifier.uri http://hdl.handle.net/2259/546
dc.description Advertising Express. July 2004 en_US
dc.description.abstract This paper is an attempt to understand the psyche of nation branding and takes a systematic look at all the elements that go into the making of "Brand India". Taking cues from product marketing, it proposes a step-by-step algorithm for creating and sustaining the concept of "Brand India". Finally, the effectiveness of any campaign has to be measured for the value that it brings to the table. For this the author has proposed a Brand Scorecard, which will over a period of time appraise how "Brand India" fares in the international arena en_US
dc.language.iso en en_US
dc.publisher ICFAI University Press en_US
dc.subject Marketing en_US
dc.subject Brands en_US
dc.subject Marketing Challenges en_US
dc.title Branding India: Strategic Challenges and Possible Approaches en_US
dc.type Article en_US

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