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dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-28T09:11:04Z
dc.date.available 2015-04-28T09:11:04Z
dc.date.issued 2002-09-19
dc.identifier.uri http://hdl.handle.net/2259/573
dc.description Hindu, Business Line - Catalyst, September 19,2002 en_US
dc.description.abstract The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India have made the strong domestic players to think about pursuing a global branding strategy. This decision is a functional variable of two key indicators like the pressure for globalization and the degree of key asset convertibility to suit the global business order and taste. This paper highlights some of the key issues related to the global branding strategy with an analysis of the variables for domestic brand success. The author also delves in to the various common approaches to global branding including the tangible benefits of global brand building and its strategic implications. en_US
dc.language.iso en en_US
dc.publisher Business Line - Catalyst- Hindu Magazine en_US
dc.subject Global Branding en_US
dc.subject Product Standardization en_US
dc.subject Enabling Technology en_US
dc.subject Brand Building en_US
dc.type Article en_US

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  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

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