The Unshakable

Panda, Tapan Kumar

dc.contributor.author	Panda, Tapan Kumar
dc.date.accessioned	2015-04-28T09:13:10Z
dc.date.available	2015-04-28T09:13:10Z
dc.date.issued	2001-05-30
dc.identifier.uri	http://hdl.handle.net/2259/574
dc.description	Economic Times, May 30, 2001 Scholarly article of Dr. Tapan Kumar Panda	en_US
dc.description.abstract	This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive brand image. The author looks at two successful campaigns of Indian brands ‘The Unshakable’ and ‘Kuchh Kar dikhana hai’ campaign reflecting the present generation youth and associating them with the brands for marketing success	en_US
dc.language.iso	en	en_US
dc.publisher	Economics Times Daily	en_US
dc.subject	Advertising	en_US
dc.subject	Branding	en_US
dc.subject	Marketing	en_US
dc.subject	Brands	en_US
dc.title	The Unshakable	en_US
dc.type	Article	en_US