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dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-28T09:13:10Z
dc.date.available 2015-04-28T09:13:10Z
dc.date.issued 2001-05-30
dc.identifier.uri http://hdl.handle.net/2259/574
dc.description Economic Times, May 30, 2001 Scholarly article of Dr. Tapan Kumar Panda en_US
dc.description.abstract This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive brand image. The author looks at two successful campaigns of Indian brands ‘The Unshakable’ and ‘Kuchh Kar dikhana hai’ campaign reflecting the present generation youth and associating them with the brands for marketing success en_US
dc.language.iso en en_US
dc.publisher Economics Times Daily en_US
dc.subject Advertising en_US
dc.subject Branding en_US
dc.subject Marketing en_US
dc.subject Brands en_US
dc.title The Unshakable en_US
dc.type Article en_US


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