Abstract:
In today's Scenario where loyalty can no longer be demanded from employees, the extent of organizational identification of employees predicts outcomes of organizational interest. It is therefore essential for organizations to foster the sense of oneness in employees. Since, need satisfaction lies at the core of human motivation, our purpose is to test if satisfaction of learning, performance, and relatedness needs at workplace could influence employee's identification with the organization. For this purpose, we collected data from 365 professionals representing diverse work backgrounds and analysed it using structural equation modelling approach. Results suggest that organizational identification is positively influenced by satisfaction of these three needs and about 45% of its variance is explained by these needs. Implications of these results and limitations are discussed in the paper.
Description:
1 Assistant Professor, OBHR, Indian Institute of Mnagement, Kozhikode 2 Doctoral Student, OBHR, Indian Institute of Management, Lucknow
