Ready Mix Concrete Business: Operational VS Strategic Choices

dc.contributor.author	Pillai, Anil Kumar
dc.contributor.author	Ranjan, Varghese
dc.date.accessioned	2014-12-19T06:14:14Z
dc.date.available	2014-12-19T06:14:14Z
dc.date.issued	2007-05-19
dc.identifier.uri	http://hdl.handle.net/2259/72
dc.description.abstract	This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus to think- a case for willful overpricing” by Luc Wathier& Marco Bertini ( Feb 21, 2006) they state the following “ Accounting for the effect of price as a stimulus to think, a monopolistic firm should either overprice (transgressive pricing) or underprice ( regressive pricing ) in comparison to consumer’s willingness to pay. Under certaincircumstances the firm should also empower the consumers with means that reduce the effort ofdeliberation”.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Ready Mix Industry - Kerala	en_US
dc.subject	Consumer Behaviour	en_US
dc.title	Ready Mix Concrete Business: Operational VS Strategic Choices	en_US
dc.type	Other	en_US