Rural Village to Global Village: An Innovative Journey

Abstract

In the cut throat competition dictated by LPG era has made India to become part of global village, proven by the rush of the global companies’ entry. The early ones primarily served theurban market, after realizing saturation , changing their focus to the rural market. Most of the market conversation at this point of time is revolving around this, since they found huge potential in the rural markets and rural customers. The paper talks about a different story of how rural innovations are hitting the global markets and the problems faced by them.