Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...

Volatility forecasting is an important area of research in financial markets and lot of effort has been expended in improving volatility models since better forecasts translate in to better pricing of options and better ...

The positive effects on trade volumes of the economic integration process have been most forcefully derived for the case of monetary unions, more specifically for the case of the European monetary Union (EMU). This vein ...