Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy

dc.contributor.author	Sahadev, Sunil
dc.date.accessioned	2016-05-30T11:01:17Z
dc.date.available	2016-05-30T11:01:17Z
dc.date.issued	2006
dc.identifier.uri	http://hdl.handle.net/2259/776
dc.description	1 Assistant Professor, Indian Institute of Management Kozhikode	en_US
dc.description.abstract	The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy. The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.relation.ispartofseries	;IIMK/WPS/04/MKTG/2006/02
dc.subject	Channels	en_US
dc.subject	Uncertainty	en_US
dc.subject	Communication	en_US
dc.subject	Coordination Strategy	en_US
dc.title	Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy	en_US
dc.type	Working Paper	en_US