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Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy

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dc.contributor.author Sahadev, Sunil
dc.date.accessioned 2016-05-30T11:01:17Z
dc.date.available 2016-05-30T11:01:17Z
dc.date.issued 2006
dc.identifier.uri http://hdl.handle.net/2259/776
dc.description 1 Assistant Professor, Indian Institute of Management Kozhikode en_US
dc.description.abstract The paper explores the relationship between economic satisfaction within a relationship and relationship commitment. The moderating effects of three variables are considered: viz. (i) the use of behavior based coordination strategy (ii) the perceived level of environmental uncertainty and (iii) the use of collaborative communication strategy. The hypotheses are proved through a sample survey among 101 channel partners of mobile service providers in a state in India. The results indicate the moderating variables act as quasi moderators where in they both directly and indirectly impact the dependent variable en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.relation.ispartofseries ;IIMK/WPS/04/MKTG/2006/02
dc.subject Channels en_US
dc.subject Uncertainty en_US
dc.subject Communication en_US
dc.subject Coordination Strategy en_US
dc.title Economic Satisfaction And Relationship Commitment In Channels: The Moderating Role Of Environmental Uncertainty, Collaborative Communication And Coordination Strategy en_US
dc.type Working Paper en_US


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