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Browsing January by Issue Date

Browsing January by Issue Date

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  • 5. Brand-related, Consumer to Consumer, Communication via Social Media 
    Payal S. Kapoor; Jayasimha K. R.; Ashish Sadh (Sage Publications, 2013-01)
    Social media has a lot to offer to the marketers in the form of a ‘web of brand-related-conversations’. With the popularity of social media, users indulge in ‘eword-of-mouth’ (eWOM) behaviour while interacting with other ...
  • 4. E-governance Readiness: Challenges for India 
    Sebastian M. P.; Supriya K. K. (Sage Publications, 2013-01)
    Governments and public sector organizations around the globe are relying on information and communication technologies (ICTs) to reform the functioning of the system and provide better service delivery mechanisms for their ...
  • 2. Review on Supply Chain Management Research—An Indian Perspective 
    Anand Gurumurthy; Gunjan Soni; Surya Prakash; Gaurav Kumar Badhotiya (Sage Publications, 2013-01)
    In India, Supply Chain Management (SCM) has gained significant importance due to opening up of domestic economy as a result of globalization. However, a review of literature revealed that not many papers are available which ...
  • 6. Mapping Sponsorship-linked Marketing in Indian Premier League 
    Anil Gupta; Anish Yousaf Naik; Neelika Arora (Sage Publications, 2013-01)
    Sponsorships have not been subjected to extensive research in an emerging economy like India, till date, which is considered virgin in terms of sponsorship research. Having this in mind, the article focuses on mapping ...
  • 3. Organizational Responses to Institutional Changes—A Review and an Extension 
    Mukundhan K. V. (Sage Publications, 2013-01)
    As economies undergo institutional transition, firms change their internationalization strategies to take advantage of the prevailing institutional environment of the time. Extant studies on firm internationalization have ...
  • 1. Editorial 
    Nandakumar M. K.; Saptarshi Purkayastha (Sage Publications, 2013-01)
    Organizations in emerging economies are gaining greater relevance in the global economy and they exert a significant influence on organizations from developed economies (Khanna & Palepu, 2006). Resource accumulation process ...

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