Strategies for Survival of Indian FMCGs

dc.contributor.author	Chandok, Jaspreet Bhasin
dc.contributor.author	Hari Sundar, G.
dc.date.accessioned	2014-12-19T10:13:59Z
dc.date.available	2014-12-19T10:13:59Z
dc.date.issued	2007-05-19
dc.identifier.uri	http://hdl.handle.net/2259/84
dc.description.abstract	SUCCESSFUL INDIAN BRANDS COMPETING WITH GLOBAL ONES-STRATEGIES FOR SURVIVAL In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. This research paper is a theoretical paper studying the coping strategies of Indian players in competition to the MNC companies. It studies those Indian players who have stood out in this competition and have been successful in doing so.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Branding	en_US
dc.subject	Global Competition - Indian Brands	en_US
dc.subject	Strategic Competitiveness	en_US
dc.title	Strategies for Survival of Indian FMCGs	en_US
dc.type	Other	en_US