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Customization of marketing mix for rural markets

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dc.contributor.author Menon, Narendranath
dc.contributor.author Suresh, K.
dc.date.accessioned 2014-12-22T04:59:57Z
dc.date.available 2014-12-22T04:59:57Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/95
dc.description.abstract The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products. Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Rural Marketing en_US
dc.subject Customization of market en_US
dc.subject 4Ps en_US
dc.title Customization of marketing mix for rural markets en_US
dc.type Other en_US

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