Customization of marketing mix for rural markets

Menon, Narendranath; Suresh, K.

dc.contributor.author	Menon, Narendranath
dc.contributor.author	Suresh, K.
dc.date.accessioned	2014-12-22T04:59:57Z
dc.date.available	2014-12-22T04:59:57Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/95
dc.description.abstract	The journey of marketers to the rural markets has been one of surmounting one hurdle after another. These include the 4As-availability, affordability, acceptance and awareness. Adapting themselves to the rural atmosphere, marketers quickly along all elements of the 4Ps of the marketing mix-promotion,pricing,place and products. Evolution of a supporting ecosystem in the twenty first century provides several opportunities for serious marketers	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Rural Marketing	en_US
dc.subject	Customization of market	en_US
dc.subject	4Ps	en_US
dc.title	Customization of marketing mix for rural markets	en_US
dc.type	Other	en_US