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Browsing Conference on Marketing to Rural Consumers by Title

Browsing Conference on Marketing to Rural Consumers by Title

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  • Goswami, Rahul; Sharma, Swati (Indian Institute of Management Kozhikode, 2008-04-05)
    There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm.
  • Alice, Annam K.A. (Indian Institute of Management Kozhikode, 2008-04-05)
    Primary objectives of the investigation was to examine the characteristics of the buying decision process of the respondents. Important variables by the researcher were compared with the result in the empirical review and ...
  • Salim, M.H.; Sundar, Hari; Das, Anoop (Indian Institute of Management Kozhikode, 2008-04-05)
    Farmers who brave the vagaries of monsoon to produce vegetables and fruits, find it difficult to sell the produce at a profitable price. Establishment of U.S has helped to overcome the hardships posed by the middlemen. The ...

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