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Browsing Conference on Marketing to Rural Consumers by Author "Aithal, Rajesh K"

Browsing Conference on Marketing to Rural Consumers by Author "Aithal, Rajesh K"

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  • Aithal, Rajesh K (Indian Institute of Management Kozhikode, 2008-04-05)
    Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products ...

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