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Browsing Conference on Marketing to Rural Consumers by Author "Anil, R.K."

Browsing Conference on Marketing to Rural Consumers by Author "Anil, R.K."

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  • Concept, Application and Marketing of rural tourism 
    Aithal, Rajesh K.; Anil, R.K. (Indian Institute of Management Kozhikode, 2008-04-05)
    An attempt was made in the paper to understand the concept of rural tourism.The benefits of rural tourism and the linkage to development have also been touched upon in the paper.The unique challenges posed in marketing of ...

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