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Browsing Conference on Marketing to Rural Consumers by Author "Goswami, Rahul"

Browsing Conference on Marketing to Rural Consumers by Author "Goswami, Rahul"

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  • Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce 
    Goswami, Rahul; Juneja, Ekta; Sharma, Swati (Indian Institute of Management Kozhikode, 2008-04-05)
    Agriculture and the food supply chain in general posses a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of ...
  • Rural India- Exploring potential consumer markets 
    Goswami, Rahul; Juneja, Ekta (Indian Institute of Management Kozhikode, 2008-04-05)
    There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...
  • Tapping marketing strategies of agro products in rural India 
    Goswami, Rahul; Sharma, Swati (Indian Institute of Management Kozhikode, 2008-04-05)
    There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm.

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