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Browsing Conference on Marketing to Rural Consumers by Author "Gupta, Santosh Kumar"

Browsing Conference on Marketing to Rural Consumers by Author "Gupta, Santosh Kumar"

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  • Gupta, Santosh Kumar; Ranjan, Rajeev (Indian Institute of Management Kozhikode, 2008-04-05)
    India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), ...

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