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Browsing Conference on Marketing to Rural Consumers by Author "Khandkar, Ankita"

Browsing Conference on Marketing to Rural Consumers by Author "Khandkar, Ankita"

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  • Rural marketing - Understanding the consumer behaviour and decision process 
    Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
    The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...

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