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Browsing Conference on Marketing to Rural Consumers by Subject "BUZZ-Rural Marketing"

Browsing Conference on Marketing to Rural Consumers by Subject "BUZZ-Rural Marketing"

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  • BUZZ"- A spontaneous marketing tool in rural market for financial products 
    Bright A., Oliver (Indian Institute of Management Kozhikode, 2008-04-05)
    In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...

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