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Browsing Conference on Marketing to Rural Consumers by Subject "Mobile Phone-Consumers"

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A Comparative Study on Buying Behaviour of Rural and Urban Consumer on Mobile Phone in Jamnagar District

Erda, Chirag V. (Indian Institute of Management Kozhikode, 2008-04-05)

The study is about the Mobile Phone buying behaviour of consumers in rural and urban areas. The prsent study confined to the consumer behaviour in Jamnagar District.

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