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Browsing Conference on Marketing to Rural Consumers by Subject "Tracking consumer decision process for successful marketing to rural consumers"

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Tracking consumer decision process for successful marketing to rural consumers

Alice, Annam K.A. (Indian Institute of Management Kozhikode, 2008-04-05)

Primary objectives of the investigation was to examine the characteristics of the buying decision process of the respondents. Important variables by the researcher were compared with the result in the empirical review and ...

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