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Showing 10 out of a total of 18 results for collection: Conference on Marketing to Rural Consumers.
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Attitude towards Women: A study of two villages in the State of Uttare Pradesh
Shukla, Timira
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Awareness and Consumption Pattern of Rural Consumers towards Home and Personal Care Products
Bishnoi, Vinod Kumar
;
Bharti
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
BUZZ"- A spontaneous marketing tool in rural market for financial products
Bright A., Oliver
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
1-Contents
IIMK
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Customization of Marketing Mix for Rural Markets
Menon, Narendranath
;
Suresh, K.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Influence of education on the use of informal referent groups as information source by consumers in rural markets
Sanal Kumar, Velayudhan
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
E-Learning a Potential Learning Solution for Rural India - A Critical Analysis
Mukherjee, Debarshi
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
NATUReal's Growth Options: Rural or Urban Markets?
Nair, Satish K.
;
Chawla, Vijay
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Substitutability of haats and retail store in rural markets: A study across the states in India
Sanal Kumar, Velayudhan
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Goswami, Rahul (2)
Sanal Kumar, Velayudhan (2)
Aithal, Rajesh K (1)
Alice, Annam K.A. (1)
Bharti (1)
Bhave, Subhash W. (1)
Bishnoi, Vinod Kumar (1)
Bright A., Oliver (1)
Chawla, Vijay (1)
Das, Anoop (1)
... View More
Subject
Rural Marketing (18)
Advertising-Rural Markets (1)
Agro-chemicals (1)
Brand portfolio management (1)
Brand positioning strategies (1)
BUZZ-Rural Marketing (1)
competition (1)
Consumer behaviour (1)
Consumer Behaviour-Rural Marketing (1)
Consumption Pattern-Rural Consumers (1)
... View More
Date Issued
2008 (18)
Has File(s)
Yes (18)