Showing items related by title, author, creator and subject.

• BUZZ"- A spontaneous marketing tool in rural market for financial products 

  Bright A., Oliver (Indian Institute of Management Kozhikode, 2008-04-05)

  In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...
• BUZZ"- A spontaneous marketing tool in rural market for financial products 

  Bright A., Oliver (Indian Institute of Management Kozhikode, 2008-04-05)

  In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...
• NATUReal's Growth Options: Rural or Urban Markets? 

  Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)

  The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...