Agribusiness Sector in Rural India and Increasing Opportunities of E-Commerce

Abstract

Agriculture and the food supply chain in general posses a history of quick adoption and assimilation of new technologies, especially cost reduction technologies. Agriculture was identified as one of the great promises of e-commerce; the high level of fragmentation present in the suppy chain, large volumes traded, and homogeneous products only reinforced the expectations. Internet technology has provided the possibility for cost reduction and demand enhancement along the food supply chain through the use of e-commerce. This paper encapsulates the status of Information Technology and agriculture in India, e-business platform for Indian Agriculture market and challenges as well strategies in adoption of e-commerce in agribusiness sector in India. Paper starts with a pitching to e-commerce and agriculture along with general framework for e-commerce adoption followed by different business models supporting e-commerce adoption.