In the dynamic landscape of modern banking, delivering service quality across diverse channel touchpoints has emerged as a pivotal factor, wielding significant influence over customer experiences and enhancing brand equity. ...

Consumers often face uncertainty in decision-making while assessing options presented as attribute-bundles as they are unable to assess their utility. This confusion is exacerbated by the presence of a “decoy,” or an ...

Since Alwin Toffler coined the term choice overload in 1970, no systematic literature review has been conducted on this subject. At the same time, the three meta-analytic studies available on the topic does not provide a ...

In today’s business landscape, customers hold a central position. They possess extensive knowledge and understanding of various brands’ products and services. Consequently, it has become crucial for businesses to engage ...

IIM-K Director Prof. Debashis Chatterjee releases his book of poems

IIMK Director Prof. Debashis Chatterjee released his first book of poems

Although the role of creativity in influencing consumer responses is well explored in research related to marketer-generated content, it has yet to be examined for consumer-generated online reviews. Across two studies (a ...

The recent interest of marketers in adopting masstige strategy is a testimony to its potential. But, the dialogue on masstige among research community is not befitting its requirement. This special issue was launched to ...

The purpose of this paper is to model and compare the performance of online dual-channel supply chain configurations comprising of a Manufacturer and an E-tailer and to identify the optimal configuration under the assumption ...