DSpace at Indian Institute of Management Kozhikode: Recent submissions

  • Prohibition! A Constitutional Promise And The Reality : A study on Indian Made Foreign Liquor Markets in Kerala 
    Ramanathan, Hareesh N; V P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    Kerala has become very materialistic. Rapid changes have taken place in the material culture, but there has been no change at all in the State's non-material culture. Kerala society is caught in a cultural lag. The alcohol ...
  • Processing of Product Communication: A Study of the Rural Audience 
    Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • The power of social influence: East-West Comparison on Purchasing Behavior 
    Maram, Hari Krishna; Kongsompong, Kritika (Indian Institute of Management Kozhikode, 2007-04-10)
    This article compares consumer decision-making endeavors between Indians, Thais, Taiwanese, Americans, and Australians. Utilising Hofstede's framework, the paper argues that cultural dimensions influence consumer decision ...
  • Pester Power Effect of Advertising 
    Soni, Swati; Upadhyaya, Makarand (Indian Institute of Management Kozhikode, 2007-04-10)
    The Paper touches upon a sensitive issue of rising consumerism in children owing to the flood of new TV programming presents gleaming images of a consumer culture at odds with the realities of most Indian children. Advertisers ...
  • OTC Marketing of Drugs 
    Bhangale, Vijay (Indian Institute of Management Kozhikode, 2007-04-10)
  • OTC Drug Marketing – Global Trends and Indian Experiences 
    Paninchukunnath, Ajith (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper takes a look at the OTC drug marketing at a global level with special focus on US and Indian markets. The first section deals with changing consumer and his environment which is followed by a brief introduction ...
  • Organizing Local Markets in Vajrapukotturu Mandal 
    Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • Organized Retail Market Boom and the Indian Society 
    Sreejith, A; V. P, Jagathy Raj (Indian Institute of Management Kozhikode, 2007-04-10)
    IT and related services played a major role for India’s current 9.2. GDP growth. Organized retailing in India is one more example for its open economy. The IT industries where able develop a demand for Indian talents all ...
  • New IPR (Intellectual Property Rights) Legislation and Regulations for Marketing Activity 
    Sople, V.V; Gattani, Jyoti (Indian Institute of Management Kozhikode, 2007-04-10)
    Consumers have traditionally called for government intervention, when the marketers fail to produce a socially desirable outcome. Governance is that broad field of economics, which concern the design of regulatory system ...
  • Marketing to Children –Issues & Remedies 
    Chaudhari, Chetan; Marathe, Milind (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper is divided in to different sections. Section one introduces us to the theme of the paper as a whole. Part two tries to focus on growing children market & marketing to children. Part three talks about, adverse ...
  • Marketing of Cooperative products: Challenges and Social benefits 
    Anbumani, K (Indian Institute of Management Kozhikode, 2007-04-10)
  • Marketing of Condoms with reference to Hindustan Latex Ltd 
    George, Issac (Indian Institute of Management Kozhikode, 2007-04-10)
    Today, India is the 2nd most populous country in the world. In the early half of this century, India is poised to replace China as the most populous country in the world. Therefore, birth control and family planning measures ...
  • Marketing and its impact on vulnerable consumer groups like children, adolescents etc. 
    Khadir, Fezeena (Indian Institute of Management Kozhikode, 2007-04-10)
    Childhood and Adolescence are a highly volatile market and for the same reason is that which is most sustainable. They reach and outgrow these phases of life even before they know they are there. Spending on these age ...
  • Marketing & Society 
    Pappachan, Joemon (Indian Institute of Management Kozhikode, 2007-04-10)
  • The Making of Brand India 
    Gupta, Manish; Singh, P B (Indian Institute of Management Kozhikode, 2007-04-10)
    Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...
  • The Little Emperors of a Ubiquitous Kingdom Marketing and its Impact on Vulnerable Groups – Tweens 
    Neena Prasad (Indian Institute of Management Kozhikode, 2007-04-10)
    India is a booming Economy. Indian Economic ,Political & Socio-Cultural Topography is evolving at very fast rate .It is huge market where people have a great choice. Life in India’s metros , cities ,towns-big & small & ...
  • Intend to Quit Behavior of Smokers 
    Abdul Waheed, K; Gondal, Rakul (Indian Institute of Management Kozhikode, 2007-04-10)
  • Innovation as a Tool of Building Competitive Advantage at the Bottom of the Pyramid 
    Tripathi, Shiv Shankar; De, Sadhan K. (Indian Institute of Management Kozhikode, 2007-04-10)
  • Information Technology Improving Retail Marketing In Agriculture 
    Matani, A.G. (Indian Institute of Management Kozhikode, 2007-04-10)
    India is second largest producer of commodities such as fruits and vegetables. One of the key issues, which require research, is the method by which we can reduce the post harvest loss, which is quite substantial at present. ...
  • IMPACT: Marketing on Society Vs Society on Marketing 
    Wadekar, Gaurav (Indian Institute of Management Kozhikode, 2007-04-10)
    This paper, titled “Impact: Marketing on Society Vs Society on Marketing”, shall attempt to shed light on this correlation between Marketing and Society.