DSpace at Indian Institute of Management Kozhikode: Recent submissions

  • Cause Related Marketing A Conceptual Paradigm 
    Rajeswari, S.P (Indian Institute of Management Kozhikode, 2007-04-10)
    By the 1980s many of the companies across the world had realized a new Concept- Cause Related Marketing (CRM) as a marketing strategy. Cause Related Marketing is defined as “(A) strategic positioning and marketing tool ...
  • Cause Related Marketing 
    Trivedi, Tapan; Kaur, Ravneet (Indian Institute of Management Kozhikode, 2007-04-10)
  • BUZZ"- A spontaneous marketing tool in rural market for financial products 
    Bright A., Oliver (Indian Institute of Management Kozhikode, 2008-04-05)
    In the pilot study it was observed that most of the rural people need lot of clarification and casual discussions for retrieving the relevant information. Hence it was decided to have direct interview by using the unstructured ...
  • Building Castles in Thin Air: Uncreditworthiness of Credit Cards 
    Mukerjee, Hory Sankar; Balaji, Vedha (Indian Institute of Management Kozhikode, 2007-04-10)
  • Bringing the Public into Public Services 
    Raichaudhuri, Anjan; Jain, Sheenu (Indian Institute of Management Kozhikode, 2007-04-10)
  • Branding for 21st Century Teenagers 
    Swain, Dindayal; Sahu, Suprava (Indian Institute of Management Kozhikode, 2007-04-10)
    Teenagers - kids from the age of 13 to 19 - currently spend $150 billion per year globally. Teens also influence an additional $150 billion per year globally with “pester power.” And they indirectly influence another $300 ...
  • Banking Channel Perceptions An Indian Youth perspective 
    Srivatsa, H.S; Srinivasan, R. (Indian Institute of Management Kozhikode, 2007-04-10)
    Retail banking has undergone rapid changes with the introduction of new technology based channels and its interesting to note how people have adapted to different ways of deriving their banking needs. This study uses ...
  • Avenues Amid Advertising Regulations for socially Unacceptable products with special focus on alcohol 
    Sailaja, P. Uma (Indian Institute of Management Kozhikode, 2007-04-10)
    Brand Communication! Product Communication! This is much heard and has become the order of the day. Advertising and Promotion have become an integral part of our social and economic systems. More so, the ability to communicate ...
  • Attitude towards Women: A study of two villages in the State of Uttare Pradesh 
    Shukla, Timira (Indian Institute of Management Kozhikode, 2008-04-05)
  • Are Consumer Perceptions of Brand affected by Materialism? 
    Sahdev, Amit; Gautama, Priyanka (Indian Institute of Management Kozhikode, 2007-04-10)
  • 1-Table of Contents 
    IIMK (Indian Institute of Management Kozhikode, 2007-04-10)
  • 1-Contents 
    IIMK (Indian Institute of Management Kozhikode, 2008-04-05)
    This file is the content page of the conference volume
  • Wooing Rural Customers 
    Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)
    The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
  • Voluntary Sustainability and Transfer of Technology Through Produce Marketing 
    Panda, Tapan Kumar (Scholarly Article, 2001)
    This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
  • The Unshakable 
    Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
  • TAKING A BRAND GLOBAL 
    Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-19)
    The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India ...
  • Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa. 
    Panda, Tapan Kumar (2003-03)
    This paper shows how the approach followed by the government to provide appropriate agricultural technology and knowledge, as well as avenues for marketing of tribal product through voluntary and govenment networks, has ...
  • SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS 
    Sridhar, G.; Ramesh Kumar, N.; Narasimha Murthy, G. (Metamorphosis, 2010)
    The diversity in the reference group influence on consumer purchase in general and with reference to rural consumers isexamined in the review of literature. The literature on reference groups influence on rural consumer ...
  • Strategic Advantage Through Successful Co- Branding 
    Panda, Tapan Kumar (Scholarly Article, 2001)
    Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic ...
  • Socio Political Barrier To Tourism Marketing in South Asia 
    Panda, Tapan Kumar; Mishra, Sitikantha* (Scholarly Article, 2001)
    Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...