Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh

dc.contributor.author	Sahney, Sangeeta
dc.contributor.author	Shrivastava, Archana
dc.date.accessioned	2014-12-26T04:36:20Z
dc.date.available	2014-12-26T04:36:20Z
dc.date.issued	2008-04-05
dc.identifier.uri	http://hdl.handle.net/2259/110
dc.description.abstract	The study was confined to the vegetable growers of Chattisgarh, with the sample being concentrated around patches of vegetables growers in and around Raipur & Durg.The farmer profile indicated that the farmers have large holdings with an average land holding of 25 acres and median land holding of 20 acres are well off comparatively	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Adoption of agrochemials	en_US
dc.subject	Vegetable growers	en_US
dc.subject	Rural marketing	en_US
dc.subject	Chattisgarh	en_US
dc.title	Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh	en_US
dc.type	Other	en_US