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Rural Brand Preference Determinants in India

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dc.contributor.author Anand, Sandip
dc.contributor.author Krishna, Rajneesh
dc.date.accessioned 2014-12-29T10:01:41Z
dc.date.available 2014-12-29T10:01:41Z
dc.date.issued 2008-04-05
dc.identifier.uri http://hdl.handle.net/2259/122
dc.description.abstract This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354. en_US
dc.language.iso en en_US
dc.publisher Indian Institute of Management Kozhikode en_US
dc.subject Branding-Rural India en_US
dc.subject Branding Preferences en_US
dc.subject Marketing-Rural Consumers en_US
dc.title Rural Brand Preference Determinants in India en_US
dc.type Other en_US

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