Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)

dc.contributor.author	Kamath, Vani
dc.contributor.author	Bhonsale, Shweta
dc.contributor.author	Manjrekar, Pradip
dc.date.accessioned	2015-02-20T06:40:11Z
dc.date.available	2015-02-20T06:40:11Z
dc.date.issued	2008-05-17
dc.identifier.uri	http://hdl.handle.net/2259/174
dc.description.abstract	The paper is a study on the role of Customer Relationship Management in the hotels of Navi Mumbai.	en_US
dc.language.iso	en	en_US
dc.publisher	Indian Institute of Management Kozhikode	en_US
dc.subject	Customer Relationship Management	en_US
dc.subject	Service Marketing	en_US
dc.title	Customer Relationship Management: A key Success Factor in Services Marketing ( A Case Study of Tourism(Hotel) Services in Navi Mumbai)	en_US
dc.type	Other	en_US