There is a huge potential for MNC and National companies to tap the hitherto neglected processed food market in the rural India.With the expected growth of food sector and huge amount of foreign investment pumping into the ...

The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...

In the cut throat competition dictated by LPG era has made India to become part of global village, proven by the rush of the global companies’ entry. The early ones primarily served theurban market, after realizing saturation ...

The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will ...

The New Economic policy Reforms 1991 has paved way for almost all Indian industries to undergo a radical change. The traditional and restrictive Aviation industry is no doubt a part of it. Infact, Indian civil aviation had ...

India traversed from a controlled economy till 1990 into a liberalized one since then. This big change attracted many foreign firms and MNCs into the Indian market and forced the domestic players to adopt strategies to ...

India's quest to become a global auto manufacturing hub has made the world’s top auto makers increasingly turn to India for their vehicle components. Riding this success and capitalizing on the spiraling demand from domestic ...

Of late, there has been an interest in marketing to the Bottom of the Pyramid (BOP) Market and several successful initiatives have shown that the poor can be served equitably and profitably by improving their income ...

Present study is descriptive in nature which is based on empirical evidences based on primary data.The responses are quite mixed in the rural India.Consumers prefer some of the popular brands but they also prefer to use ...

This paper tries to find out how the knowledge management (KM) practices of companies can be altered to meet the competitive challenges of the global economy through empirical evidences. The effort also directed to find ...