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Browsing 06. Marketing Management by Title

Browsing 06. Marketing Management by Title

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  • Understanding Consumer Motivations to Share Rumours in the Marketplace 
    Sudhir, Subin (Indian Institute of Management Kozhikode, 2016)
    Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as ...
  • The Unshakable 
    Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
  • Urbanized young Indians: are they goal oriented? A scale-validation study of the regulatory focus questionnaire in the Indian context 
    Seth, Rahul Kumar (Asia Pacific Journal of Marketing and Logistics, 2012)
    Purpose – The purpose of this paper is to validate the Higgins regulatory focus/goal orientation questionnaire (RFQ) in the Indian context on a sample of urbanized young Indians: one of the most important consumer segments ...
  • A Vedic Critique of Marketing 
    Yadav, Subhash (Indian Institute of Management Kozhikode, 2007-04-10)
  • Voluntary Sustainability and Transfer of Technology Through Produce Marketing 
    Panda, Tapan Kumar (Scholarly Article, 2001)
    This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
  • Wooing Rural Customers 
    Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)
    The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
  • Workplace spirituality at individual level and relational selling behaviours 
    Chawla, Vaibhav (Indian Institute of Management Kozhikode, 2013-03)
    The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. ...

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