This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
Panda, Tapan Kumar(Business Line - Hindu Magazine, 2001-07-05)
The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
Chawla, Vaibhav(Indian Institute of Management Kozhikode, 2013-03)
The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. ...