People from many advanced countries, including the United Sates and Europe, see a benefit in traveling to developing third world countries, like India, Thailand, Philippines, South Africa, etc. while combining medical ...

The information and communication technologies are revolutionizing the hospitality sector over the years. This study looks at the propensity for adoption of ICT based facilities in the hotel industry. There is a large ...

Advertising has become so integral part of our life & society that we cannot imagine any event, newspaper, magazine, TV serial, Cinema etc. without advertising. Advertising is a vital marketing tool as well as powerful ...

Evidence is mounting that marketing to children is harmful. Nearly every aspect of children’s lives has been adversely affected by recent trends in advertising and marketing. Research links advertising to increased violence, ...

A study of how couples choose a restaurant finds a two-step process, in which each partner determines an individual utility for a particular restaurant's attributes and then the two partners negotiate a joint family utility ...

Brand Managers often resort to brand extension strategies to reduce the risk of launching a new product in the market and to take advantage of the success of an existing successful brand. The image of parent brand helps ...

Many countries in the world can be identified as brand like: Germany for Automobiles, Japan for Technologies, and South Africa for Racialism & Pakistan for Terrorism & so on. Now what to associate India with, is it a ...

The effects of variations in the external environment on channel member behaviour have been widely acknowledged in marketing channel literature. This paper focuses on the behavioural issues associated with the management ...