Browsing 06. Marketing Management by Author "Purani, Keyoor"

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Purani, Keyoor; Belch, George E; Belch, Michael A. (Tata McGraw Hill, 2013)

This book is on Advertising and Sales Promotion.
‘Equity’ Brand: Evolution of a Brand From Stock Market

Purani, Keyoor; Abhilash, Nair * (Indian Institute of Management Kozhikode, 2006)

Brand Management has been primarily the job of marketing specialists, because brands have so far been seen in context of consumer markets. Many companies have been known for their product brands in the consumer markets but ...
Marketing needs reform

Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)

More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...

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