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Browsing 06. Marketing Management by Subject "Sales Promotion"

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Advertising and Promotion: An Integrated Marketing Communications Perspective

Purani, Keyoor; Belch, George E; Belch, Michael A. (Tata McGraw Hill, 2013)

This book is on Advertising and Sales Promotion.
Effect of Marketing on Society

Cherian, Christe; Dasgupta, Nilabhra; A G, Doreswamy (Indian Institute of Management Kozhikode, 2007-04-10)

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