06. Marketing Management: Recent submissions

  • 1-Table of Contents 
    IIMK (Indian Institute of Management Kozhikode, 2007-04-10)
  • 1-Contents 
    IIMK (Indian Institute of Management Kozhikode, 2008-04-05)
    This file is the content page of the conference volume
  • Wooing Rural Customers 
    Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)
    The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice
  • Voluntary Sustainability and Transfer of Technology Through Produce Marketing 
    Panda, Tapan Kumar (Scholarly Article, 2001)
    This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
  • The Unshakable 
    Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)
    This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
  • TAKING A BRAND GLOBAL 
    Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-19)
    The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India ...
  • Sustainable change through transfer of technology and produce marketing - A case study of the Dongriya Kondh of Orissa. 
    Panda, Tapan Kumar (2003-03)
    This paper shows how the approach followed by the government to provide appropriate agricultural technology and knowledge, as well as avenues for marketing of tribal product through voluntary and govenment networks, has ...
  • SUSCEPTIBILITYTO REFERENCEGROUPINFLUENCE AMONG RURALCONSUMERS 
    Sridhar, G.; Ramesh Kumar, N.; Narasimha Murthy, G. (Metamorphosis, 2010)
    The diversity in the reference group influence on consumer purchase in general and with reference to rural consumers isexamined in the review of literature. The literature on reference groups influence on rural consumer ...
  • Strategic Advantage Through Successful Co- Branding 
    Panda, Tapan Kumar (Scholarly Article, 2001)
    Today’s market is suffering from a syndrome of sameness where all the products offered to the customers look very similar. This similarity is not only from the sameness in the physical brand element but also in the symbolic ...
  • Socio Political Barrier To Tourism Marketing in South Asia 
    Panda, Tapan Kumar; Mishra, Sitikantha* (Scholarly Article, 2001)
    Tourism is a smokeless industry and is one of the fast growing businesses world over. The tourist flow to various countries serves as an indicator through which we can foresee a process of cultural assimilation and economic ...
  • The Ps and Qs of Global Branding 
    Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-26)
  • Modernisation in Indian retailing: Managerial and policy perspectives 
    Mulky, Avinash*; Nargundkar, Rajendra (Udyog Paragati, 2003)
    The structure of a country’s retail sector has an enormous influence on marketing strategy and marketing activities of firms. The Indian retail sector has arrived at a very critical stage. Stores in modern formats have ...
  • Marketing needs reform 
    Joffy, Thomas; Purani, Keyoor (Nutshell, 2011)
    More than 55 years ago, in 1954, management guru Peter Drucker said ‘Marketing… It encompasses the entire business. It is the whole business seen from the point of view of its final result, that is from the customer’s point ...
  • Marketing misgivings and Indian customerscope for competitive conduct 
    Panda, Tapan Kumar (ICFAI University Press, 2003-07)
    The recent spate of mergers and acquisitions has brought new issues like competitive conduct of the business houses into the limelight. The antitrust movement in India is of very recent origin. So, the consumer in India ...
  • Market Innovative Strategy: A Case of LG Electronics 
    Bhatt, P.R. (Vision: The Journal of Business Perspective, 2003-12)
    LG Electronics (LGE) is the third in the rank of three largest chaebols after Hyndai and Samsung in South Korea. LGE has got more than 70 subsidiaries in 40 countries. The thrust of LGE was on home appliances. PC related ...
  • Managing the distribution channels for high-technology products: A behavioural approach 
    Sahadev, Sunil; Jayachandran, S.* (Emerald, 2002)
    The effects of variations in the external environment on channel member behaviour have been widely acknowledged in marketing channel literature. This paper focuses on the behavioural issues associated with the management ...
  • Managing Marketing Channels for High Technology Products: A Behaviour Based Approach 
    Sahadev, Sunil (Decision, 2002-12)
    This paper focuses on the behavioural aspects of managing marketing channels dealing in high-technology products. High-technology products are distinguished in terms of product attributes like incidence of frequent ...
  • Leveraging Brands through Extensions and Factors Influencing Consumer Acceptance of Extensions across Product Categories 
    Panda, Tapan Kumar (South Asian Journal of Management, 2000)
    Brand Managers often resort to brand extension strategies to reduce the risk of launching a new product in the market and to take advantage of the success of an existing successful brand. The image of parent brand helps ...
  • International Marketing Strategy for Indian Companies : Value, Image and Other Issues 
    Nargundkar, Rajendra; Bajaj, Chetan* (ICFAI Journal of Marketing, 2002)
    The paradox of India's dismal share in world trade is baffling, for a country housing a billion people. This paper analyses this paradox from the point of view of the value-addition process, and country image. The authors, ...
  • Integrating Human Resources with Business Strategy through Internal Marketing 
    Panda, Tapan Kumar (Organisational Management, 2003-06)
    Satisfied internal customers and their attitude are prerequisites to satisfied external cutomers. So it is important to integrate the service provision process throughout the whole organization for building a stronger ...

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