Theses

 

Recent Submissions

  • Sudhir, Subin (Indian Institute of Management Kozhikode, 2016)
    Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as ...
  • Chawla, Vaibhav (Indian Institute of Management Kozhikode, 2013-03)
    The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. ...
  • Shukla, Manish (Indian Institute of Management Kozhikode, 2013-03)
    In the current scenario, there is a huge rise in prices of the fresh produce (fruits, flowers and vegetables), because of shortage in supply. The problem of increasing prices has become a topic of national concern and is ...
  • Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • Jayasankar R (Indian Institute of Management Kozhikode, 2014-03)
    Brands are assets that can be acquired, licensed, and hypothecated by firms. Brand extension refers to the use of established brand name for introducing new offering. From a brand owner’s perspective, usefulness of brand ...