Dspace @ IIM Kozhikode

Browsing Theses by Title

Browsing Theses by Title

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  • Consumer evaluation of brand extensions: goods to services and services to goods 
    Jayasankar R (Indian Institute of Management Kozhikode, 2014-03)
    Brands are assets that can be acquired, licensed, and hypothecated by firms. Brand extension refers to the use of established brand name for introducing new offering. From a brand owner’s perspective, usefulness of brand ...
  • Modeling visual servicescape aesthetics and consumer response relationships 
    Kumar, Deepak S. (Indian Institute of Management Kozhikode, 2014-03)
    In today’s media-saturated world, marketers have increasingly started relying on delivering superior human experience to differentiate their offerings and influence consumers. Physical surrounding or atmosphere is one such ...
  • Study of select issues in Agri-- fresh produce Supply chain management 
    Shukla, Manish (Indian Institute of Management Kozhikode, 2013-03)
    In the current scenario, there is a huge rise in prices of the fresh produce (fruits, flowers and vegetables), because of shortage in supply. The problem of increasing prices has become a topic of national concern and is ...
  • Understanding Consumer Motivations to Share Rumours in the Marketplace 
    Sudhir, Subin (Indian Institute of Management Kozhikode, 2016)
    Rumours have always been an interesting aspect of investigation in interpersonal communication. Koenig (1985) suggested that rumours are the dominant form of Word of Mouth (WOM) in mass circulation. A rumour is defined as ...
  • Workplace spirituality at individual level and relational selling behaviours 
    Chawla, Vaibhav (Indian Institute of Management Kozhikode, 2013-03)
    The competitiveness in the world of business is rising rapidly on a regular basis. In every industry, the number of players is increasing and it has become all more difficult to differentiate one offering from the other. ...

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