Browsing Journal Articles by Title

Now showing items 37-40 of 40

TAKING A BRAND GLOBAL

Panda, Tapan Kumar (Business Line - Catalyst- Hindu Magazine, 2002-09-19)

The strategy to develop a global brand depends on two key factors i.e. the domestic compulsion and the global market opportunity. Entry and success of various multinationals in different emerging markets including India ...
The Unshakable

Panda, Tapan Kumar (Economics Times Daily, 2001-05-30)

This article looks at the value of branding with the use of user imagery .The Indian brand managers have to understand the changes being brought through the advertising in our contemporary society in building distinctive ...
Voluntary Sustainability and Transfer of Technology Through Produce Marketing

Panda, Tapan Kumar (Scholarly Article, 2001)

This paper is aimed at measuring the economic growth rate and effect of developmental intervention by Governmental and non-governmental organizations in bringing socio-economic changes among Dongriya Kondh community in ...
Wooing Rural Customers

Panda, Tapan Kumar (Business Line - Hindu Magazine, 2001-07-05)

The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice

Now showing items 37-40 of 40

Search DSpace