dc.contributor.author | Panda, Tapan Kumar | |
dc.date.accessioned | 2015-04-28T09:18:18Z | |
dc.date.available | 2015-04-28T09:18:18Z | |
dc.date.issued | 2001-07-05 | |
dc.identifier.uri | http://hdl.handle.net/2259/576 | |
dc.description | Business Line July 5, 2001 | en_US |
dc.description.abstract | The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice | en_US |
dc.language.iso | en | en_US |
dc.publisher | Business Line - Hindu Magazine | en_US |
dc.subject | Rural Markets | en_US |
dc.subject | Marketing | en_US |
dc.subject | Advertising | en_US |
dc.subject | Brand Choice | en_US |
dc.title | Wooing Rural Customers | en_US |
dc.type | Article | en_US |