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Wooing Rural Customers

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dc.contributor.author Panda, Tapan Kumar
dc.date.accessioned 2015-04-28T09:18:18Z
dc.date.available 2015-04-28T09:18:18Z
dc.date.issued 2001-07-05
dc.identifier.uri http://hdl.handle.net/2259/576
dc.description Business Line July 5, 2001 en_US
dc.description.abstract The author looks at the potential of the rural markets of India and innovative strategies followed by the advertisers to woo rural audience for making a brand choice en_US
dc.language.iso en en_US
dc.publisher Business Line - Hindu Magazine en_US
dc.subject Rural Markets en_US
dc.subject Marketing en_US
dc.subject Advertising en_US
dc.subject Brand Choice en_US
dc.title Wooing Rural Customers en_US
dc.type Article en_US


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  • Journal Articles [40]
    This collection consists of published and nonpublished scolarly articles of IIMK Community.

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