Turnaround and Transformation: A Case of an Indian Pharmaceutical Company

Abstract

Emerging as a modest pharmaceutical company in India, Kasilcare in the early years came out with a wide range of innovative products, unique in its own way and set a trend for innovative health care solutions. The decade 1990’s marked the beginning of a new economic framework and a shift in government policies. To thrive in this evolving environment, it became imperative for Kasilcare to restructure and streamline its business operations. Thus, Kasilcare was restructured in 1995. Moving beyond pharmaceuticals, the concept of total healthcare now forms the commercial heart of the Kasilcare group's operations and activities.