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Browsing Conference on Marketing to Rural Consumers by Title

Browsing Conference on Marketing to Rural Consumers by Title

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  • Rural Insurance Market: An Opportunity to Tap the Potential 
    Gupta, Santosh Kumar; Ranjan, Rajeev (Indian Institute of Management Kozhikode, 2008-04-05)
    India has been according the highest priority to the uplift of the poor and has, therefore, been introducing various schemes of financing the low-income groups for self-employment through financial institutions (MFIs), ...
  • Rural marketing - Understanding the consumer behaviour and decision process 
    Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
    The importance of rural market at present competition is to capture market share and consumer loyalty.India is the land of villages. Rural consumer is different from urban consumer in terms of interests,priorities,attitudes, ...
  • Rural petroleum retail-Case of a major oil PSU 
    Aithal, Rajesh K (Indian Institute of Management Kozhikode, 2008-04-05)
    Villagers have to travel long distances before they can get petroleum products for their farming and transportation purposes.By opening the rural petroleum retail outlets the company was bringing assured petroleum products ...
  • Shopping malls -Destinations for Rural and Urban consumers (A comparitive study) 
    Rana, Jyoti (Indian Institute of Management Kozhikode, 2008-04-05)
    The study is based on the questionnaire and interview of the consumers and marketers.Shopping malls are a happening phenomenon cropping up in metros and major cities.But the question that arises is whether these malls will ...
  • A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector 
    Gupta, S.L; Mittal, Arun (Indian Institute of Management Kozhikode, 2008-04-05)
    Present study is descriptive in nature which is based on empirical evidences based on primary data.The responses are quite mixed in the rural India.Consumers prefer some of the popular brands but they also prefer to use ...
  • Substitutability of haats and retail store in rural markets: A study across the states in India 
    Sanal Kumar, Velayudhan (Indian Institute of Management Kozhikode, 2008-04-05)
    The study examines the extent to which the fixed location retail stores and periodic markets substitute each other. The rational consumer assumptions used in central place theory & also the law of retail gravitation suggest ...
  • Tapping marketing strategies of agro products in rural India 
    Goswami, Rahul; Sharma, Swati (Indian Institute of Management Kozhikode, 2008-04-05)
    There had not been any difference in the proportion of farms using pesticides. Dependency on ITC has been more for marginal farms and it has gradually reduced with the increase in the size of farm.
  • Tracking consumer decision process for successful marketing to rural consumers 
    Alice, Annam K.A. (Indian Institute of Management Kozhikode, 2008-04-05)
    Primary objectives of the investigation was to examine the characteristics of the buying decision process of the respondents. Important variables by the researcher were compared with the result in the empirical review and ...
  • Uzhavar Sandhais- A boon or bane for rural empowerment in Tamil Nadu 
    Salim, M.H.; Sundar, Hari; Das, Anoop (Indian Institute of Management Kozhikode, 2008-04-05)
    Farmers who brave the vagaries of monsoon to produce vegetables and fruits, find it difficult to sell the produce at a profitable price. Establishment of U.S has helped to overcome the hardships posed by the middlemen. The ...

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