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Browsing Conference on Marketing to Rural Consumers by Author "Anand, Sandip"

Browsing Conference on Marketing to Rural Consumers by Author "Anand, Sandip"

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  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.

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