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Conference on Marketing to Rural Consumers
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Showing 10 out of a total of 36 results for collection: Conference on Marketing to Rural Consumers.
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Developing a market strategy for a leading agrochemical company:A case study on adoption of agrochemicals by the vegetable growers in Chattisgarh
Sahney, Sangeeta
;
Shrivastava, Archana
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Design and implementation of communication strategy in rural markets: A case of Tata Shaktee GC sheet brand
Sharma, Nikhil
;
Narula, Sapna A.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Executives representation of rural markets
Sridhar, G.
;
Debiprasad, Mishra
;
Vaswani, L.K.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Customization of Marketing Mix for Rural Markets
Menon, Narendranath
;
Suresh, K.
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Definitional Issues of Rural and Rural Market Environment
Bhave, Subhash W.
;
Markale, Amod
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Influence of education on the use of informal referent groups as information source by consumers in rural markets
Sanal Kumar, Velayudhan
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
E-Learning a Potential Learning Solution for Rural India - A Critical Analysis
Mukherjee, Debarshi
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Impact of ITC's e - Choupal on rural India-A case study
Garg, Bhavet
;
Mohita
;
Marwah, Sanjiv
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
NATUReal's Growth Options: Rural or Urban Markets?
Nair, Satish K.
;
Chawla, Vijay
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
Reinforcing Rural Retail Mix in festival seasons by Urban retailers
Ganakumar P., Baba
(
Indian Institute of Management Kozhikode
,
2008-04-05
)
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Author
Goswami, Rahul (3)
Juneja, Ekta (2)
Sanal Kumar, Velayudhan (2)
Sharma, Swati (2)
Aithal, Rajesh K (1)
Aithal, Rajesh K. (1)
Alice, Annam K.A. (1)
Anand, Denny (1)
Anand, Sandip (1)
Anil, R.K. (1)
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Subject
Rural Marketing (18)
Rural marketing (11)
Rural Markets (3)
Marketing-Rural Consumers (2)
Rural consumers (2)
Rural Market-India (2)
Adoption of agrochemials (1)
Advertising-Rural Markets (1)
Agribusiness (1)
Agriculture (1)
... View More
Date Issued
2008 (36)
Has File(s)
Yes (36)