Search

Filters

Use filters to refine the search results.

Now showing items 31-36 of 36

Processing of Product Communication: A Study of the Rural Audience

Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
Rural marketing - Understanding the consumer behaviour and decision process

Dhumal, Mandar Naresh; Tayade, Avishkar; Khandkar, Ankita (Indian Institute of Management Kozhikode, 2008-04-05)
Rural Brand Preference Determinants in India

Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
Tracking consumer decision process for successful marketing to rural consumers

Alice, Annam K.A. (Indian Institute of Management Kozhikode, 2008-04-05)
A study of consumer behavior aspects and brand preferences in rural India with reference to FMCG sector

Gupta, S.L; Mittal, Arun (Indian Institute of Management Kozhikode, 2008-04-05)
Shopping malls -Destinations for Rural and Urban consumers (A comparitive study)

Rana, Jyoti (Indian Institute of Management Kozhikode, 2008-04-05)

Now showing items 31-36 of 36