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Browsing 17. Conference Proceedings by Title

Browsing 17. Conference Proceedings by Title

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  • Leadership Ladder: Business transformation though high trust leadership 
    Nair, Priya; Pandian, S.; Bhattacharyya, Sanghamitra (Indian Institute of Management Kozhikode, 2007-05-19)
    Leading a transformation in the contemporary business environment, one that is charged with frenzied competition is perhaps the most challenging of all assignments. The complexity of this task is enhanced on account of a ...
  • Leveraging Knowledge Management for Organizational Innovation and Creativity 
    Srivastava, Anil; Gupta, Raj Karan (Indian Institute of Management Kozhikode, 2007-05-19)
    In the past industrial era the rate of change was slow and also predictable and competitive environments were not as intense and changed more slowly. At that time innovation was desirable and competitive advantages mainly ...
  • Limited Impact of ERP on the Indian Subsidiary Case of Osram India Limited 
    Lal, Stuti (Indian Institute of Management Kozhikode, 2007-05-19)
    A one-phrase explanation for the impact of ERP would be Simplifying Complex Process. ERP has a significant impact right from the time it is conceived in the organization. It paves way for restructuring which would not have ...
  • Managing Maritime Infrastructure: Lessons from UAE and China 
    Chudasama, K.M.; Kota, Sudhakar (Indian Institute of Management Kozhikode, 2007-05-19)
    This article intends to focus on port development/management aspects, because experience has shown that port development does not always live up to expectations. The following analysis will attempt to pinpoint some of the ...
  • Managing the People Dimension of Globalization 
    Murlidhar, S. (Indian Institute of Management Kozhikode, 2007-05-19)
  • Measuring and predicting competitiveness of Indian firms in Pharmaceutical Industry 
    Bhatnagar, Nikhil; Garg, Ankit; Rana, Anshul (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Measuring Global Competitiveness through Index 
    Nayak, Keyur M. (Indian Institute of Management Kozhikode, 2007-05-19)
    The rapid changes in the context of the process of economic reform, globalization and liberalization have created greater compulsions for us to be productive and competitive than ever before. With rapid advancement in ...
  • Medical Tourism Industry - Advantage India 
    Venkata Krishna Prasad, C.B. (Indian Institute of Management Kozhikode, 2007-05-19)
    Traveling abroad for health is not a new phenomenon. Medical tourism is actually thousands of years old. In ancient Greece, pilgrims and patients came from all over the Mediterranean to the sanctuary of the healing god, ...
  • Motives for Collaborative Arrangements - The Case of Cyber Media 
    Mital, Amita (Indian Institute of Management Kozhikode, 2007-05-19)
    Cooperative activity between firms has become necessary due to high uncertainty and turbulence in the competitive sphere. The limitations and inadequacies of individual firms in competing in increasingly global markets, ...
  • NATUReal's Growth Options: Rural or Urban Markets? 
    Nair, Satish K.; Chawla, Vijay (Indian Institute of Management Kozhikode, 2008-04-05)
    The case seeks to address issues in brand management with a specific focus on rural marketing and covers the concepts of brand elements, brand extentions, brand positioning strategies, corporates/umbrella branding versus ...
  • OD Intervensions for Sustainable Excellence in Higher Education 
    Verghese, Annie (Indian Institute of Management Kozhikode, 2007-05-19)
    Some 25 years ago came the birth of another discipline, called organizational development, the goal of which was to focus on the gap that exists between where a group or organization is and where they would like to be. ...
  • Organizational Politics in a Global Environment - Can You Survive in the Cesspool ? 
    Gopinath, Mohan; Gopinath, Chinnam Nayar (Indian Institute of Management Kozhikode, 2007-05-19)
    Sometimes, it is felt that being good at organizational politics is a form of literacy, like computer literacy: not much good in and of itself, but just try ignoring it. We think one has to acknowledge that the political ...
  • Organizing Local Markets in Vajrapukotturu Mandal 
    Arakal, Jeevan J. (Indian Institute of Management Kozhikode, 2008-04-05)
    This case documents the efforts of the Bapuji Rural Enlightenment and Development Society (BREDS) in Varapukotturu mandal of Srikakulam district, Andhra Pradesh. BREDS is na NGO founded in 1983 and currently works in fouteen ...
  • Processing of Product Communication: A Study of the Rural Audience 
    Parthasarathy, Venkatesh; Sinha, Piyush Kumar (Indian Institute of Management Kozhikode, 2008-04-05)
    The study has been conducted to understand source characteristics in terms of the effect of the endorser expertise (Pornpitakpan 2004).
  • Public Private Partnership (PPP) Approach - for sustainable development fo APMCs in Gujarat 
    Patel, Amit; Sharma, Mahendra; Pandya, Maurvi (Indian Institute of Management Kozhikode, 2007-05-19)
    The paper is focusing on finding the lacunas of existing APMC Act, current trading practices and availability of infrastructure. It also suggests the Public Private Partnership (PPP) Model for creating a competitive advantage ...
  • Ready Mix Concrete Business: Operational VS Strategic Choices 
    Pillai, Anil Kumar; Ranjan, Varghese (Indian Institute of Management Kozhikode, 2007-05-19)
    This case study examines how a firm faces pricing and logistics issues in an uncertain environment ridden by substitute products, raw materials shortage, legal and social adversities. In an article titled “Price as stimulus ...
  • Reinforcing Rural Retail Mix in festival seasons by Urban retailers 
    Ganakumar P., Baba (Indian Institute of Management Kozhikode, 2008-04-05)
    The research explores the decontextualization of place in sumulated experiences of rural festivals sponsored by urban retail stores. Primary data are collected from urban retailers and their rural customers based upon the ...
  • Retailer behaviour in Nuagaon block with respect to selected consumer non-durables 
    Kar, Pravat Surya; Das, Ipsita (Indian Institute of Management Kozhikode, 2008-04-05)
    Paper tries to confine the study to the retailer behaviour for consumer non-durables in a specific market.Low end cosmetics, chewing tobacco, writing pen, bathing and washing soaps, candies, batteries, branded biscuits,unbranded ...
  • Road Blocks in Enhancing Competitiveness in Family-Owned Business in India 
    Bhattacharyya, Ritu (Indian Institute of Management Kozhikode, 2007-05-19)
    A Family-owned business is one that is owned and managed (that is controlled) by one or more family members.1 Family-owned firms are – “organizations where two or more extended family members influence the directions of ...
  • Rural Brand Preference Determinants in India 
    Anand, Sandip; Krishna, Rajneesh (Indian Institute of Management Kozhikode, 2008-04-05)
    This study was done in two Indian states with the objective of exploring the dynamics of branding in rural India. The study was done through sample survey using structured questionnaire. the sample size for the study was 354.

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