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Advertising and Promotion: An Integrated Marketing Communications Perspective
Purani, Keyoor
;
Belch, George E
;
Belch, Michael A.
(
Tata McGraw Hill
,
2013
)
This book is on Advertising and Sales Promotion.
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Author
Belch, George E (1)
Belch, Michael A. (1)
Purani, Keyoor (1)
Subject
Advertising (1)
Advertising Promotion (1)
Marketing (1)
Sales Promotion (1)
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Date Issued
2013 (1)
Has File(s)
Yes (1)
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