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Advertising and Promotion: An Integrated Marketing Communications Perspective
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| dc.contributor.author | Purani, Keyoor | |
| dc.contributor.author | Belch, George E | |
| dc.contributor.author | Belch, Michael A. | |
| dc.date.accessioned | 2015-04-27T10:53:02Z | |
| dc.date.available | 2015-04-27T10:53:02Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | http://hdl.handle.net/2259/528 | |
| dc.description | 9th Edition | en_US |
| dc.description.abstract | This book is on Advertising and Sales Promotion. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Tata McGraw Hill | en_US |
| dc.subject | Marketing | en_US |
| dc.subject | Sales Promotion | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Advertising Promotion | en_US |
| dc.title | Advertising and Promotion: An Integrated Marketing Communications Perspective | en_US |
| dc.type | Book | en_US |
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Books & Monographs [1]
This collection consists of books and monographs written and published by IIMK Community.